PHASE: The 6 Principles of Influence33% COMPLETION
MODULE 01
The Psychology of Influence
Why we click. Cialdini's 6 Principles of Influence.
The 6 Principles of Influence
Hacking a firewall takes days. Hacking a human takes minutes. We exploit cognitive biases, not buffer overflows.
Reciprocity
Give a little, get a lot. "I'll hold the door for you" -> "Can you hold my badge?"
Commitment & Consistency
People desire to look consistent with their words. Get a small "yes" first.
Social Proof
"Everyone else is doing it." The herd mentality.
Authority
Uniforms, titles, and confident clipboard-holding commands respect.
Liking
We say yes to people we like. Mirroring body language and finding common ground.
Scarcity
"Limited time offer!" "Critical update required immediately!" FOMO.